Force4Good
I’ve had the privilege of collaborating with this impactful fundraising brand built for restaurants and non-profits, helping to elevate their platform through improved user experiences—streamlining the onboarding flow for new fundraising clients, designing a more intuitive marketing portal, and crafting energetic online campaigns and collateral.
Digital marketing campaign creative direction
In order to empower the new clients, we launched a creative campaign for Force4Good where we highlighted the concept of many partner locations across the country. Thus, using stunning images and simple statements, the campaign aimed at showing how simple it is to find the fundraiser hosts and how wide the platform is. This initiative not only educated but also motivated people to consider the platform as a way to fulfill their fundraising goals.
Marketing Collateral
Donations requests user experience design
F4G aimed to make it easier for customers to find restaurants offering donation options tailored to their fundraisers. We introduced a dynamic map with filters for location, donation type, and fundraiser date, delivering real-time results. From there, users can select a restaurant and customize their donation requests with just a few clicks.
I provided user experience design, copy and graphic design.
Marketing portal user experience design
F4G aimed to streamline fundraising by offering a personalized restaurant portal filled with ready-to-use marketing materials that customers can effortlessly customize, removing the need to start from scratch.
